We took a dive into the world of skincare to help launch MISTR with a campaign that’s all about men who move.
Working alongside James Fenwick in the studio, we leaned into sharp choreography and precise lighting to bring a high-energy, athletic edge to the product release.
It was our first big project in the skincare industry, and we leaned on a tight crew to turn a challenging creative brief into a polished suite of video and imagery.
The result is a clean, rhythmic look at modern grooming that trades traditional skincare tropes for something much more dynamic and intentional.
