Knog

We teamed up with the legends at Knog to launch the Cobber Reflex, a light that’s as much about smart tech as it is about visibility.
Since it shares the iconic form factor of its predecessor, our mission was to make the invisible visible — showing off the new reactive technology that responds to a rider's movement and brightens as they slow down. Shooting from the early morning mist through to the dead of night, we used a mix of in-camera techniques and post-production VFX like pixel mapping and motion tracking to make the tech feel alive.
It is a high-energy, visual breakdown of a product that’s built to think for itself, proving that even a world-renowned classic can find a higher gear.