Sydney Flames

Working closely with our friends at TSE, we took the playground to the paint for the Sydney Flames season launch.
To get the energy right, we flipped the classic Mrs Mac rhyme into a contemporary, high-voltage anthem that’s more about the vibe than the nursery school vibes. Shot across a mix of studio setups and on location with the players, their friends, and their families, the goal was to create a total hype piece that felt like a big community hug.
This piece is an upbeat, feel-good look at the squad and the fans who back them, proving that a little bit of nostalgia goes a long way when you add enough heat to it.