ON

For ON's Thanks For Playing activation, Crown Melbourne's rooftop was transformed into a bespoke court where guests could rally, connect, and celebrate the game. The highlight of the day came with a surprise appearance from world number one Iga Świątek, giving everyday players the chance to share the court with one of the sport's best.

Our role was to capture the energy as it unfolded. From spontaneous reactions and packed sidelines to the atmosphere surrounding one of Australian Open week's most memorable activations. Video content created to showcase the experience, the community, and a brand doing things a little differently.