Up There Athletics x New Balance

Having already completed the Adizero project with Up There Athletics this New Balance Fresh Foam 1080 drop was one we were keen to sink our teeth into. Taking inspo from New Balance’s existing “Run Your Way” campaign we cast four Wollongong runners and created short documentary style clips about their running and how it fits with their everyday lives. Alongside this we also took a bunch of stills all of which would be used across social media and website channels.

Our good mate Will Lobb, once again laid down a bespoke score for each piece of content and Steph Yin of Yin Laboratory created a very cool 3D motion graphic title.

The stars of this campaign were Antonia Day, Doon Sriwan, Steph Yin and Will Lobb.

Below are some of our favourite video frames and stills.