KIT KAT
KIT KAT
Photography
Video Production
Project
The Break Chair
Agency: VML
Production Company: Teel Studios
Director: Bryce Waters
DOP: Tom Fletcher
Stills: Liam Mahoney
We partnered with VML to help bring KitKat’s Break Chair campaign to life, capturing both photo and video content in studio. Built around gaming culture and the idea of stepping away, the campaign flipped KitKat’s iconic “Have a Break” message into an unexpected physical moment.
Designed to connect with Gen Z, the Break Chair revealed a hidden QR code only when gamers stood up, turning downtime into reward and sparking huge engagement across streaming platforms. The work went on to win multiple awards and delivered standout results for the brand, proving that a simple, well-executed idea can still cut through.
https://www.instagram.com/p/C-1or8ktG9v/
Project
The Break Chair
Agency: VML
Production Company: Teel Studios
Director: Bryce Waters
DOP: Tom Fletcher
Stills: Liam Mahoney
We partnered with VML to help bring KitKat’s Break Chair campaign to life, capturing both photo and video content in studio. Built around gaming culture and the idea of stepping away, the campaign flipped KitKat’s iconic “Have a Break” message into an unexpected physical moment.
Designed to connect with Gen Z, the Break Chair revealed a hidden QR code only when gamers stood up, turning downtime into reward and sparking huge engagement across streaming platforms. The work went on to win multiple awards and delivered standout results for the brand, proving that a simple, well-executed idea can still cut through.
https://www.instagram.com/p/C-1or8ktG9v/
Have A Project In Mind?
Let’s make it happen! Drop us a line and let’s start building something worth talking about.
Have A Project In Mind?
Let’s make it happen! Drop us a line and let’s start building something worth talking about.